Wordpress is one of the most popular blogging platforms and while by default the platform is pretty search engine friendly , some easy tweaks can make the search engines fall in love with your Wordpress blog.
a) SEO Friendly permalinks : This would help you to change the default URL structure from www.yourblog.com/?p=8 to a search engine friendly URL like www.yourblog.com/category/this-is-your-post-title. Go to Options > Permalinks. Choose the option for Custom and use /%category%/%postname%/. You are Done!
b) Page Title - Default Page Title shows as "Blog Title - Page Title". Change it to Page Title -Blog Title. As your main page specific keywords would be in the page title search engines would love this.
c) Make your Post Titles Clickable - Some templates have it by default, some don't . In case you are using one of the templates that doesn' provide this feature, tweak the code a little to make your post titles link to your permalink. Incorporating the permalink in the post title makes it much easier for users who want to link to your content. Its a small and easy trick..
Find
[h2][?php the_title(); ?][/h2]
Replace with
[h2][a href="[?php the_permalink() ?]” rel=”bookmark” title=”Permanent Link to [?php the_title(); ?]“][?php the_title(); ?][/a][/h2]
* note we have used"[ ]" where as in the actual code it would be "< >"
d) Title and Meta tags - There are various plugins available for Wordpress. Use a suitable WP plugin to create custom Title and Meta tags for all your pages.
e) SiteMap - A sitemap is always good to have . Use the Google Sitemap generator for Wordpress plug in to generate a sitemap for your blog.
If you can implement all these 5 tips successfully search engines are sure to love your blog. All you would need to do is post good content and get some link love and you should be on your way to success.