Anyone who takes minimal interest in SEO or Paid search marketing must have heard the term "long tail keywords" and how good they could be for your business.As we have not covered much on the keyword research strategies before, I thought it might be good to do a short post on the advantages of long tail keywords as the search marketing industry is getting increasingly saturated and ranking for short keyword phrases is becoming and enormous task.
For those uninitiated to the concept of Long tail keywords -
"The long tail in keyword research is basically an expansion of a core, generic, high volume keyword phrase to include numerous combinations and permutations of the keywords and their associated or relevant phrases. These phrases individually are unlikely to account for a great deal of searches, but when taken as a whole, can provide significant traffic." - Wikipedia
To put in a layman's language, these are long phrases containing three to six words that describes some niche segment of your website and thereby drives highly targeted traffic typically in very less numbers.
Now if we would look at the advantages of long tail keywords, they are
- Long Tail keywords are very easy to rank for
- If you have a lot of long tail keywords the cumulative traffic received from all of them would probably surpass the traffic volume received from some of your main optimized keywords
- Optimization of long tail keywords doesn't require a lot of link support and is primarily based on onpage optimization factors
- Long tail keywords typically drive a very high conversion rate as they are very niche and are able to match the user query to your website content specifically
- If your long tail keywords contain your main keywords in them, while optimizing your website for the long tail keywords, your main keywords also gets optimized automatically.
Tags: advantages, keyword research, long tail keywords, SEO
I agreed with almost everything about keywords search ,but there is always more to learn ,keep up the good work….
I recently did some research on PPC searches containing different numbers of words (i.e. short, medium and long-tail searches), and came to similar conclusions to yourself: that long-tails often rank better because they have less competition, and that since people making long-tail searches are often further along in the buying cycle and are therefore more motivated to buy, conversion rates are often much higher.
http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/
I also found that since people making long-tail searches are typically more specific in their needs, long-tails present a great opportunity to write highly targeted and tailored ads and achieve a strong CTR. Although the research was carried out with more of a PPC focus, the general principles still apply for SEO.