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Professional Blog Marketing Services |
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The term blog was
orginally coined backed in 1999 by Peter Merholz, who jokingly
broke the word weblog into the phrase we blog in
the sidebar of his blog Peterme.com. However the term
"blog" held little signifance to the mainstream for a few
solid years. Then in the early 2000s blogging grew in
popularity as it became a channel for political views,
notably opinions about the Iraq War and the 2004
presidential election. What started as a part time
on line diary for a hobbyist later permeated
into the corporate arena as a viable tool for businesses
to communicate with their target market. Unlike
tradtional webpages readers could easily
comment on blog posts providing businesses
with invaluable feedback about their customer viewpoints
and concerns about a particular product or
service.
There were also advantages
in regards to blogging and search engine
optimization. Blogs were structured to produce large
amounts of information for online
visitors. Being that search engines looked to
provide fresh content to their visitors blogs were
typically located and crawled more often
than traditional websites. Relevant blog
posts were also idenfied as a brand new webpages
and the search engine indexed and ranked them as
such. Also blog posts were not simply
limited to content, but other forms of
information including video and audio files
could be promoted via
blogging.
SEO Prodigy
understands the power of blogging for business. We
have since helped several clients create professional
blogs. Our social marketing team also provides
clients with professional advice on how to compose blog posts
(business blogs are not a place to blatantly advertise).
More importantly we make sure that blog is search engine
friendly. A blog must be treated as a seperate
entity from a website (it often has it's own IP
address). It can be promoted seperately from
websites on special search engines and directories. Each
blog post can be made keyword dense and optimized for a
certain keyword or phrase.
If you think the word
"blog" is an ugly or techy, think again. It's a
powerful strategy any webmaster should add to their
online marketing campaign. Contact us today to learn more about
blog promotion for business.
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