Good article about Yahoo!

I found this blog post on Search Marketing Standard.  It points out the fact that Yahoo! still gets a big chunk (20 percent) of all searches done online.
Here’s the article:
Google’s influence on the web is so powerful that we tend to forget that there is another search engine. The forefather of modern search, Yahoo! still [...]

New Google SERP with customized results-SearchWiki unplugged

Something interesting has popped up in the search results. A SearchWiki that enables searchers to move their favorite result to the top, or have them deleted/moved down in the SERP for that particular keyword search. It seems to be a good tool, especially for people who search for their results rather than using social bookmarking, [...]

Google Analytics- Under Reporting Traffic Data?

Since its inception Google Analytics has always been reputed as an excellent web analytics reporting tool.  They are continually providing new interfaces to analyze data.  Best of all they are completely free.   In fact SEO Prodigy believes that Google Analytics is a must have for any webmaster, no matter how small or big.
However lately we [...]

5 Excellent Ways to Screw Up your Web Marketing Campaign - Part 3 - Believing your Web Designer is a SEO Expert

You want to start an online business.  Who do you first turn too?  Thats easy; a web designer.  What is the first mistake you will likely make with your web promotion campaign?  Even easier, hiring your designer as your SEO expert.   Why do we say this?  Very simple; it’s about time.
A bona fide web designer must devote untold amounts of time learning html, [...]

Search Marketing in One Sentence - Revamped

A while ago we wrote our theory about “seach marketing in one sentence”. Our editors took some time to rewrite this. Here’s the updated theory:
SEARCH MARKETING IN ONE SENTENCE

For the past few years of a full service web marketing firm our team has more than often heard (beyond exhaustion) the infamous question.
How [...]

5 Excellent Ways to Screw Up your Web Marketing Campaign

After years of optimizing and promoting websites our team has seen about every web promotion fumble, roadblocks, hindrances possible that can limit a webmaster from reaching their online saturation goals. The fact of the matter is that many of these problems could have been easily avoided.
We are going to review the top 5 bloopers webmasters [...]

Search Marketing in One Sentence - Part 3

VARIABLE #3: DEMAND
Demand is the secret sauce to the online visibility equation.
DEMAND (TIME + MONEY) = ONLINE VISIBILITY
In the not so distant past, the venerable web marketing guru Danny Sullivan commented at SES conference in Chicago that when it comes to web marketing “it is much easier to have the search engines pull your product [...]

Search Marketing in One Sentence - Part 2

Variable #2: TIME
Demand (Money + Time) = On line Visibility
Time which is often synonymous with money is fundamental variable of a successful online marketing campaign.
It’s possible to generate online visibility without spending a dime on paid advertising. This is usually accomplished through many hours of self taught search engine optimization, blogging, social networking, link requests, [...]

Search Marketing in One Sentence - Part 1

The one sentence answer to the meaning of life (at least for online marketers)
The QUESTION:
Over the many years our web marketing campaign our team has often been asked the ever so rhetorical question? How do I get my website ranked higher? How do I get more traffic? Or sometimes, almost incredulously, how do you get [...]