Archive for the ‘Internet Marketing’ Category

Start a money making internet business, even in a recession. Good Podcast

Friday, June 5th, 2009

We came across a good podcast today from our friends at internet based business mastery.  Given our current economy many folks are risk averse about starting an online business.   Starting a internet business may be not as difficult as you think.   Enjoy the podcast:

 http://www.internet-based-business-mastery.com/ibm-67-7-reasons-why-you-should-start-an-internet-business-even-in-a-recession

Tags: internet business, internet business based mastery, online business, online business mastery
Posted in Internet Marketing, Podcasts, internet business | No Comments »

PPC Management: New Google Adwords Editor Released

Tuesday, June 2nd, 2009

Google recently released a new version of its Adwords Editor tool.  For those of who haven't heard of Google Adwords Editor, it is a very useful tool to help manage large ppc campaigns.   This "spreadsheet" tool allows users to make quick and easy updates to Google Adwords campaigns.

The new version of google adwords allows advertisers to make changes via a custom application and import CSV files directly into google adwords editor.   Older versions had problems with download times, the new version is supposed to sped up the download process.   Users can know make edits on individual campaigns without having to change the rest of the account.

The new version also has a updated keyword opportunities tool.   Users can now organize keyword phrases by specific categories.  For more details visit http://www.google.com/support/adwordseditor/bin/static.py?page=release_notes.html&hl=en

Tags: adwords editor, adwords editor tool, google adwords editor, ppc management tool
Posted in E Marketing Conferences, Internet Marketing, Online Marketing, PPC Management, Partnerships, Products, Search Engine Marketing, Uncategorized, Video Marketing, Web Marketing, What's New | No Comments »

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies) (Paperback)

Monday, June 1st, 2009

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies)

Review

the book meets a major, previously unmet need of a very large audience: almost everyone who works on a web site. As Ginny points out, good writing is a critical success factor for every web site, and the really good book about how to write for the web just doesn't exist. Personally, I've been waiting for it for years, because I didn't want to write it myself."
--Steve Krug, author of Dont Make Me Think! Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it --Jakob Nielsen, Principal, Nielsen Norman Group



Review

"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."

-- Jakob Nielsen, Principal, Nielsen Norman Group

"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."

--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web



Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies) (Paperback)

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Buy Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies) (Paperback) at Amazon

Tags: content, Interactive, Technologies, Writing, Writing Web Content that Works
Posted in Books, Internet Marketing, Online Marketing, Online Marketing Advice, Social Media Marketing, internet business | 14 Comments »

SEO Prodigy at New York SES

Sunday, April 5th, 2009

SEO Prodigy paid a visit to the Search Engine Strategies conference in bustling New York City in March.  Despite the economy, the conference was very busy and full of energy.  While there was a great volume of information presented, here are a few keypoints we are bring back home:

1.  Rank reporting maybe dead, but SEO is live and well

2.  Facebook is a rising star

3.  Twitter for traffic

4.  Your Marketing Budget is tight, what do you focus on?  Not print ads, billboards.

Tags: new york ses, seo prodigy, seo prodigy ny
Posted in Internet Marketing, Online Marketing, Online Marketing Advice | No Comments »

What To Do When Content Gets Copied?

Wednesday, March 25th, 2009

You create some good content and it gets copied by other people - well, its a common problem that most of us face and we discussed how to get links from your copied content in one of our earlier posts. However, for those of you who would like to know if there are other options to deal with such situation, here are some more tips.

How you can find if your content has been copied ?

Easiest way is to use Google. Just a copy a complete sentence from your article and search for it in Google by putting it within Quotes ( " " ). This would show all the pages that has got exactly the same sentence. The only disadvantage of this is that if the pages that caryy the copied content are not indexed by Google they wont show up in the result. However, if they are not indexed by Google, why should you bother about them ?

What to do next ?

a) Once you find who have opied your content, you can contact the webmaster and ask them to put a proper link and credit note for your website as the original source if you are ok with sharing the content.

b) If you don't like to share the content, you can ask them to take down the content from their website.

c)If they do not oblige, you can file a DMCA ( Digital Millenium Copyright Act ) with Google. You can get more details on how to file a DMCA request at http://www.google.com/dmca.html. Google would investigate the issue and would take the copied content off their index.

d) You can find out the hosting provider for the website that has copied your content and file a complain with the hosting company. Some hosting companies have strict guidelines on copyright infringement and might take down the website but this doesn't happen too often and most hosting companies are not much bothered.

d) As a final step, you can take help of your lawyer.

Hope this helps :)

Tags: content, copyright, DMCA, duplicate
Posted in Internet Marketing | No Comments »

WeFollow - Now You Know Whom to Follow on Twitter

Sunday, March 15th, 2009

Twitter has been one of the most popular and spoken about platform for all Internet marketing professionals and for some firms like JetBlue and Skittles, Twitter has actually been very effective. While Twitter has got a huge population and you can probably find the who's who from all fields it often becomes difficult to decide whom to follow.

Kevin Rose has now created a nice directory of Tweeples ( people in Twitter ) organized into categories called WeFollow. The home page of the site shows top 5 people for popular categories like celebrity, music, actors etc. The right hand side of the page shows a list of all the other categories ( tags) for which they have such a list. Digging down to any of these categories would show the list of people listed in them.

The categories are decided based on the tags that people add and so there is no definitive list of categories. The popularity of categories is decided based on the total number of followers in a particular category and accrodingly the categories are listed.

Also the Tweeples are listed by the number of followers they have and the more  number of followers you have the higher up you go in your rankings.

Its pretty easy to get listed in WeFollow , all you have to do is to send a message as

@wefollow #YOURTAG #YOURTAG #YOURTAG

replace "YOURTAG" with tha tags that you want to associate with yourself like blogger, seo, internet marketing etc.

It is indeed a nice tool however this being a user generated tool doesn't have any restriction, that is , even if you are not a SEO you can add the SEO tag in your message and the directory would list you as a SEO.

WeFollow is not perfect yet and it would be interesting to see how it evolves going forward.

Best of luck Kevin !

Tags: Kevin Rose, Twitter, WeFollow
Posted in Internet Marketing | 1 Comment »

Google’s Shows Image Results on Home Page

Tuesday, January 27th, 2009

If you have read about Universal search and think I am talking about the integration of image search results into the organic results, you are not completely right. Today a friend of mine forwarded a link from Google.co.kr that shows some images related to the search query listed on the right panel where we are typically used to see the Adwords ads.

While I initially mistook them for Adwords ad ( as I couldn't understand the language), I tried testing a few other keywords and did see the same phenomena and trying with some of my own websites I noticed images from my site showed up in the right side though I never placed ads with Adwords.

A translated version of the page in English revealed that Google is using the right panel to list image results, Blog results as well as items from Google News.

Examples:
The original link I got

Translated version of the above link

Tags: Google, image search
Posted in Internet Marketing | No Comments »

Preventing Virtual Blight : Fantastic Presentation by Matt Cutts

Thursday, January 22nd, 2009

In November 2008, Matt Cutts spoke at the Web 2.0 conference in San Fransisco on preventing virtual blight. Like most of Matt's presentations its a simple but extremely useful presentation that most webmasters must go through. With the increasing number of black hat attacks and hackers adding to it at times it is important for the modern webmaster to be aware of the possibilities and how to prevent them. Now that Matt has decided to share this, we have it here for our readers.

For those of you who do not have much idea about virtual blight, a subjective idea about it would be the decaying process of the web. As in urban blight the city gets into a decaying phase with increasing prominence of negative activities in this case the general standard of web gets compromised and con artists of the web like the spammers and hackers contribute to it.

Tags: Matt Cuts, spam, virtual blights
Posted in Internet Marketing | No Comments »

Blogs being spammed?

Thursday, December 11th, 2008

I hate it when people find ways to spam useful tools and content. Blogs are immensely popular these days, and wordpress and blogger are just a few examples of good free blogging interfaces. Due to the popularity of the blogs, Google and other search engines usually provide a better link juice and Search Engine positioning for these blogs under their target keywords/industry.

However, this is being exploited on a large scale, and you can find millions of useless blogs that only have one common aim: Get links back to the website. Of course, Google is not stupid, neither are other Search engines. They simply demote these link oriented blogs. But I am more concerned about the integrity of free blogging platform providers like Wordpress and Blogger. Spam blogs usually waste a lot of disk space, and even though some of them are found by the administrators, most of them go unnoticed. I have personally seen a blog that had 9 posts, of which each blog had less than 50 words, and stuffed with anchor text dotted around by useless names. I will not link to the blog and make it popular; still, you can indeed find these blogs on a daily basis.

Make sure your blog is being found by the community or the people you are targeting, and make sure that your blogging platform is active. Even if you don’t get links initially, be patient and blog often. A few bloggers rarely get any back links, as their blogs are intended at providing information to their family, relatives and friends. For those people, make it a point to visit your blog at least once a month, or face the problem of deletion. Oh, who cares, we can go ahead and create another one, but that is where the problem lies!

Posted in Internet Marketing, Online Marketing | 2 Comments »

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