Archive for the ‘What's New’ Category

PPC Management: New Google Adwords Editor Released

Tuesday, June 2nd, 2009

Google recently released a new version of its Adwords Editor tool.  For those of who haven't heard of Google Adwords Editor, it is a very useful tool to help manage large ppc campaigns.   This "spreadsheet" tool allows users to make quick and easy updates to Google Adwords campaigns.

The new version of google adwords allows advertisers to make changes via a custom application and import CSV files directly into google adwords editor.   Older versions had problems with download times, the new version is supposed to sped up the download process.   Users can know make edits on individual campaigns without having to change the rest of the account.

The new version also has a updated keyword opportunities tool.   Users can now organize keyword phrases by specific categories.  For more details visit http://www.google.com/support/adwordseditor/bin/static.py?page=release_notes.html&hl=en

Tags: adwords editor, adwords editor tool, google adwords editor, ppc management tool
Posted in E Marketing Conferences, Internet Marketing, Online Marketing, PPC Management, Partnerships, Products, Search Engine Marketing, Uncategorized, Video Marketing, Web Marketing, What's New | No Comments »

New Google PR Checker Tool

Thursday, January 29th, 2009

Google PageRank displayed in the green bar has been an illusive factor for most SEOs , while it doesn't hold much importance, most SEOs ( atleast during their formative years ) have been obsessed with it. Even the SEO pros take a look at the PR once in a while just to have some idea on how the page is doing.

There are multiple Google PR checker tools available on the web however for all of them you need to insert each URL separately to check the PR. Brandon Thomson has created a new PageRank Checker tool based on Google Apps, that can actually calculate PageRank of multiple pages at one go.

The users can either upload a XML sitemap or a Text file with all the URLs for which the Page Rank needs to be checked. In addition , this tool can also help to find PageRank of all URLs that are linked from a specified webpage. Indeed a nice toy for people who still run after that silly green bar :)

Tags: Google, PageRank, PR Checker Tool
Posted in What's New | 1 Comment »

Google Text Ads in Image Search

Tuesday, January 20th, 2009

Google have been experimenting about displaying ads in image search for a long time now and finally now they have started showing text ads over image search result pages.

We are not sure how useful these ads would be for the users to find the images that they are looking for or how beneficial would it be for the advertisers at this point. However, as Google has always said that the basic principle behind all their activities is to show the most relevant results to the right people in right time, we would assume that there has been considerable research before this feature has been rolled out.

text ads in image search

text ads in image search

Also, from the other perspective we would need to think if Google would give the option to its Adwords advertisers to select if they would like their ads to be displayed in the image search pages or not.

Ask.com is the only other major search engine that displays text ads for image search results.

Tags: Adwords, Google image search, text ads
Posted in What's New | 1 Comment »

Searchcube - The New Visual Search Engine

Monday, January 19th, 2009

Symmetri has launched SearchCube a new visual search engine powered by Google. True to its name this search engine allows users to browse through search results inside a hollow 3D cube. This is basically a mash up application that pulls the search results from Google and creates a hollow 3D cube with the thumbnails. This single cube can show up to 96 results pulled not just from web but also from image and video search results of Google.

The thumbnails are arranged in the walls of the cube and the cube can be rotated or flipped with the mouse or using keyboard. Also on mouse over on any of the thumbnails the details of the results are displayed on the right side of the screen. The users can access any results by clicking on them.

While this is a nice small application to play around with, I don't see much value in it from the regular user's perspective. Two main drawbacks of SearchCube that is very apparent are..

  1. The thumbnails are of very low quality
  2. The results are displayed not in sequence as they appear in Google and as it pulls results from web, image and video search results there is no way for users to determine the relevancy of results in one shot.

In spite of the drawbacks this is a big step ahead. With the increasing number of visual search engines that are launched every other day ( some of them gaining popularity as well) and the traditional search engines strengthening there image search application  it is probably worth a thought if visual search is going to be the next big thing.

Tags: innovation, Mashups, Search Cube, Visual search engine
Posted in What's New | No Comments »

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