Do a search for "web marketing firm" on Google and you will likely see several million results of different companies promising you better search engine visibility. Some claiming that you can get your company visibility with a mere $99 package. Other firms not disclosing their prices outright....which leaves you with the suspicion that they are probably going to be costly. If you want to get your website better visibility you must come to a decision. How do you hire? Before making this choice maker sure to consider these facts:

1. Web Marketing is a service, NOT a product or commodity

Nobody legally has a "special agreement" with the search engines (unless your are looking over Google founder Sergey' Brins pet dog). Nobody can just "flip a switch" to automatically start getting you more natural visibility, especially in SEO. Effective Web Marketing takes human interaction, strategy and planning. You cannot compare "apples to apples" when it comes to SEO firm.

2. Some firms brag about having +500 clients

You may find that some web marketing agencies proudly claim to have hundreds of clients. SEO Prodigy proudly claims to have less than 50. In fact we don't take everybody who comes to us. We only accept clients who are will to make the commitment to do what is takes to gain web marketing and understand that there is no "$99 quick fix".

3. SEO is a long term investment

Similar to investing in the stock market or in real estate, SEO is a long term investment in your website. Carefully done optimization will reap benefits from anywhere in 6 months to several years. If you need quicker visibility consider using a carefully managed PPC campaign, Yahoo! Guaranteed Listings or Blogging.

4. White Hat vs. Black Hat

The search engines use software i.e. algorithms to rank websites. The nature of this ranking sytem has lead to a history of some unscrupulous marketers look for ways to cheat the system by using unethical or even illegal "black hat" web marketing tactics. SEO Prodigy is a "white hat" marketing firm. We adhere to the Google Webmaster Guideliness. We only use fair and accepted SEO tactics to promote our clients websites.

Overall finding a good SEO firm is not an easy process, but we are willing to help you find the best options. Contact us to learn more.