Do a search for "web marketing agency" on Google and you will likely see several million results of different companies promising you better search engine visibility. Some claiming that you can get your website instant visibility with a mere $99 package. Other firms not disclosing their prices outright....leaving you with the suspicion that they are probably going to be very expensive. If you want to get your website better visibility you must come to a decision. Who do you hire? Before making this choice maker sure to consider these facts:

1. Web Marketing is a Service, NOT a product or commodity

When you hire a web design or programer you pay money for a tangible product; whether it be a new website, blog or application.  Is this the same way in web marketing?  Not exactly.

Nobody legally has a "special agreement" with the search engines (unless your are looking over Google founder Sergey' Brins pet dog). Nobody can just "hit a switch" to automatically start getting your website more natural visibility, especially in SEO. Effective Web Marketing requires carefull attention,  interaction, strategy and constant application.  Some website are better at this than others.  Just like hiring a good lawyer, accountant or financial planner you cannot compare "apples to apples" when it comes to selecting SEO firm.

2. Some firms brag about having +500 clients

Many web promotion agencies proudly boast to have hundreds of clients. SEO Prodigy proudly claims to have less than 50. In fact we don't take everybody who comes to us. We only accept clients who are will to make the commitment to do what is takes to gain web marketing and understand that there is no "$99 quick fix".

3. SEO is a long term investment

Similar to investing in the stock, bonds or real estate search engine optimization is a long term investment for your business. Carefully done optimization can take 6 months to several years to start seeing results.  However the bottom line is this, you will see results.  It just takes time and early planning.  


4. White Hat vs. Black Hat

The search engines use software i.e. algorithms to rank websites. The nature of this ranking sytem has lead to a history of some unscrupulous marketers look for ways to cheat the system by using unethical or even illegal "black hat" web marketing tactics. SEO Prodigy is a "white hat" marketing firm. We adhere to the Google Webmaster Guideliness. We only use fair and accepted SEO tactics to promote our clients websites.

Overall finding a good SEO firm is not an easy process, but we are willing to help you find the best options. Contact us to learn more.