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Do a search for "web marketing
agency" on Google and you will likely see
several million results of different companies promising
you better search engine visibility. Some claiming that
you can get your website instant visibility with a mere
$99 package. Other firms not disclosing their prices
outright....leaving you with the suspicion that
they are probably going to be very expensive. If
you want to get your website better visibility you must
come to a decision. Who do you hire? Before making
this choice maker sure to consider these facts:
1. Web Marketing is a Service, NOT a
product or commodity
When you hire a web design or programer you pay money
for a tangible product; whether it be a new
website, blog or application. Is this the same way
in web marketing? Not exactly.
Nobody
legally has a "special agreement" with the search
engines (unless your are looking over Google founder
Sergey' Brins pet dog). Nobody can just "hit a switch"
to automatically start getting your website more
natural visibility, especially in SEO. Effective
Web Marketing requires carefull
attention, interaction, strategy and constant
application. Some website are better at this than
others. Just like hiring a good lawyer, accountant
or financial planner you cannot compare "apples to
apples" when it comes to selecting SEO firm.
2. Some firms brag about having +500 clients
Many web promotion
agencies proudly boast to have hundreds of
clients. SEO Prodigy proudly claims to have less than
50. In fact we don't take everybody who comes to us. We
only accept clients who are will to make the commitment
to do what is takes to gain web marketing and understand
that there is no "$99 quick fix".
3. SEO is a long term investment
Similar to investing in the stock, bonds or real
estate search engine optimization is a long term
investment for your business. Carefully done
optimization can take 6 months to several years to start
seeing results. However the bottom line is this,
you will see results. It just takes time
and early planning.
4. White Hat
vs. Black Hat
The search engines use software i.e. algorithms to
rank websites. The nature of this ranking sytem has lead
to a history of some unscrupulous marketers look for
ways to cheat the system by using unethical or even
illegal "black hat" web marketing tactics. SEO Prodigy
is a "white hat" marketing firm. We adhere to the Google
Webmaster Guideliness. We only use fair and accepted SEO
tactics to promote our clients websites.
Overall finding a good SEO firm is not an easy
process, but we are willing to help you find the best
options. Contact us to
learn more.
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