Variable #2: TIME
Demand (Money + Time) = On line Visibility
Time which is often synonymous with money is fundamental variable of a successful online marketing campaign.
It's possible to generate online visibility without spending a dime on paid advertising. This is usually accomplished through many hours of self taught search engine optimization, blogging, social networking, link requests, etc. This choice is often more common with hobbyists/part timers who are under less pressure to generate on line revenue. The problem is that it may take several months/years to learn how to naturally promote a website and much longer to actually apply these tactics. Another problem (sometimes a fatal mistake) is that beginners sometimes succumb to taking bad advice and end up using questionable tactics that end up hurting their online positioning. Plus it isn't just about SEO anymore, there are new marketing options such as blogging, video promotion and social marketing.
Devoting your effort to promoting a website/blog can be very rewarding if you are diligent in your work. However remember the old cliché “time is money”. Do you really have extra time to devote to your project? If “yes” great, if no find someone to do it for you (unless you want to become a SEO professional).
In part 3 we will discuss the third variable and the "secret sauce' to online visibility: Demand.