Link building has always been critical for search engine optimization process and there are various sources through which SEOs and Link builders get their links. However, more than the quantity of links the quality of links often becomes important and there are certain things that link builders must check to ensure that the links they get would actually be helpful for the SEO process. Here are some pointers:
a) Relevance: Links that comes from relevant web pages to your website are always given more importance from SEO perspective compared to other links.
b) Page Rank: Check the Page Rank of the page that contains the link to your website. The higher the Page Rank of the linking page the better it is for you.
c) Anchor Text: Ensure that your links contain the most relevant keyword in the anchor text. A link with your targeted keyword in anchor text is most effective for SEO.
d) Outbound Link: The lesser the number of outbound links on the page linking to your website he better it is for you.
e) Avoid JavaScript Links / Redirection : Check the web pages well to ensure that the link that you get is not a JavaScript link or redirected through another URL.
f) Check Robots Meta tag / Robots.txt - Check if there is a robots Meta tag on the page or if the site has a robots.txt file restricting the spiders from crawling the linking pages. If the pages are restricted from the spiders then it would be of no use to get a link from that page.
Tags: backlinks, link building, SEO



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I’m new here. Good read. I’ll stick around and see what materializes….