The one sentence answer to the meaning of life (at least for online marketers)
Over the many years our web marketing campaign our team has often been asked the ever so rhetorical question? How do I get my website ranked higher? How do I get more traffic? Or sometimes, almost incredulously, how do you get websites ranked higher (with the expectation of one sentence answer)? The modern day search engines use a state of the art, ultra-sophisticated, borderline artificially intelligent algorithms (formulas search engines use to rank websites) this question could be considered along the lines of “what is the meaning of life”. Unless you are a Google Engineer who is sworn to secrecy....nobody has a one right answer for marketing a website.
So maybe you belong to the growing market of web marketing newbies and rather not spend hours learning and researching search marketing. When starting out, how can you determine the best plan of action is for marketing a website? Let us give you a fresh perspective. Barring all extraneous circumstances or outliers the answer boils down to simple fundamental economics (and you thought you were finished with high school/college economics.....)
Lets clean up the chalkboards and mute out the noise. Here is a simple formula you can apply to web marketing visibility. Yes there is an ANSWER in ONE SENTENCE:
Demand (Money + Time) = Online Visibility
Yes that's right. This simple algebraic equation is a baseline approach you must consider when promoting a website. Let me explain the variables to this formula.
VARIABLE #1: MONEY
We are mean and green....Welcome to the NOW generation. Most businesses are impatient and will quickly turn to only paid advertising for quick traffic and sales. This includes spending on paid advertising, paid linking, press releases, anything that costs money to get visibility on line. It could take months to rank organically for “New Balance running shoes” where it takes only 15 minutes to setup a Google Adwords campaign and start getting traffic immediately. However you must be willing to pay anywhere from $0.01 to over $50 a click for this traffic. Once your out of money, you are out of traffic.
There is nothing wrong with spending money on paid advertising as long as your business is producing a positive ROI. In fact I know SEO Prodigy has always been careful to calculate how much a client is spending to obtain a conversion (sale, signup, lead, etc...) Also considering this primary way search engine generate revenue (in fact Google makes 99% of its revenue through ad words) it's unlikely the paid advertising will go obsolete anytime soon. Our suggestion is to make sure you are carefully managing your paid accounts...or find a professional to manage them for you. Many people are clueless when it comes to setting up and managing ppc campaigns. Similar to hiring an accountant to save money on taxes, hire a legitimate search engine marketing professional to save money on pay per click and/or other forms of on line advertising.