Many large corporation has already been using social media to their maximum benefit and there has been organisations that has also experienced negative publicity through social media platforms.
Pepsi has always been rather obstinate on this ground and shown a "don't care" approach in earlier cases however, this time Pepsi did realise the power of online reputation in social media.
In January Pepsi introduced a new packaging for their Tropicana Pure Premium Orange Juice cartons. They replaced their 24 years old straw in an Ornage logo with a glass of juice in the package.
Consumers didn't accept this change and many even decided to boycott the brand and voiced their displeasure in peer to peer social networks. Realising the customer response and bowing to the consumer demand, Pepsi soon decided to discontinue the new design and revert to the old one.
Earlier Pepsi did feel the rage of customers through online medium when they first decided to change the 12 packs to 8 packs however at that point of time they didn't pay much heed to it. It seems with Web 2.0 coming off the age and social media platforms like Twitter becoming more and more popular all corporate marketing and PR strategist are becoming more sensitive to online reputation.
Tags: Online Media, Pepsi, reputation management, social Media