Product Description
This innovative text provides future developers and designers information on how to think about creating a successful Web Site. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing.
About the Author
Jason I. Miletsky is CEO and executive creative director at PFS Marketwyse, a leading advertising, marketing, and communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, and The Michael C. Fina Company. He has authored eight books, including Perspectives on Marketing and Principles of Internet Marketing. Miletsky has been a featured speaker for the Institute of International Research (IIR), National Association of Broadcasters (NAB), Strategic Research Institute (SRI), New Jersey Institute of Technology (NJIT), Pratt, and others.
Tags: Developing, marketing, Paperback, Planning, Series, Sites, Successful, Warrior
There was some useful information, but the organization of the book could use some improvement. Some of the information is outdated and needs to be updated with the changing environment.
Revenue and Advertising
The book does not provide enough case studies of successful websites such as Amazon or eBay on how they generate revenue.