So what the second biggest component of search marketing?
VARIABLE 2: TIME:
DEMAND (TIME + MONEY) = ONLINE VISIBILITY
It's possible to generate on line visibility without spending a dime on paid advertising. This is usually accomplished through many hours of search engine optimization, blogging, social networking, etc. This is often more common with hobbyists/part timers who are under less pressure to generate on line revenue. The problem it may take several months/years to learn how to naturally promote a website and much longer to actually apply these tactics. A common problem (sometimes fatal errors) beginners may succumb to taking bad advice and end up using questionable tactics that end up hurting their online positioning. Plus it isn't just about SEO anymore, there are new marketing options such as blogging, video promotion and social marketing.
Devoting your effort to promoting a website/blog can be very rewarding if you are diligent in your work. However remember the old cliché “time is money”. Do you really have extra time to devote to your project? If “yes” great, if no find someone to do it for you (unless you want to become a SEO professional).