At this point of information age it would be almost cliche to say "Search Engine Marketing is an ever evolving industry". While Search Engine Optimization and Pay Per Click are highly effective tools to help you gain visibility on the internet there are new web 2.0 strategies that can help gain better exposure to your business. SEO Prodigy is understands the reach and potential of social media marketing

There is a common perception that online social media has only been around for the past few years. Online Social Media websites have actually existed since the 1990's with online communities, forums and early network interfaces including Classmates and GeoCities. In the early 2000s new platforms began to arise including Friendster.com in 2002. Friendster.com offered a fresh, easy approach to social networking:

"Dubbed the Web of Friends because the method combines the Circle of Friends with the Web of Contacts, the system collects descriptive data about various individuals and allows those individuals to indicate other individuals with whom they have a personal relationship. The descriptive data and the relationship data are integrated and processed to reveal the series of social relationships connecting any two individuals within a social network. The pathways connecting any two individuals can be displayed. Further, the social network itself can be displayed to any number of degrees of separation. A user of the system can determine the optimal relationship path (i.e., contact pathway) to reach desired individuals. A communications tool allows individuals in the system to be introduced (or introduce themselves) and initiate direct communication." -Definition courtesy of Wikipedia

Then in 2003 the ultra popular Myspace.com launched online and later emerged as component of global teen culture when it reached 100 million active user accounts in August of 2006. Other social networking websites began to arise to focus on certain niches including Facebook and Linkedin. Not only consumers but businesses as well recognized the huge potential of networking on these interfaces.

So how does this help my business?

Social Media is not limited to communication between individuals, but can also be utilized as a venue for businesses to connect with consumers. The community based infrastructure of social media allows business to promote their products/services to a target market this already familiar with their industry. It also is an effective venue for customers to provide valuable feedback about a company's products/services.

SEO Prodigy understands and respects that fact that social media exists for primarily for social interaction. It is not an appropriate platform for businesses to blatantly advertise products/services. However social media is extremely powerful for building brand loyalty and awareness. It also a ultra effective method to immediately communicate about business announcements including new services and/or products. In essence a social media marketing campaign can be construed as online Public Relations effort.

So how can SEO Prodigy help your company?

SEO Prodigy can give your business a jumpstart by saving time/money and eliminating the guesswork involved with building and promoting a successful online campaign.

Consider the following benefits.

1. Custom Network Profile Creation

Many online networks such as Myspace and Facebook provide customizable member profiles. While this is good news since it can provide your business a unique look and feel it also requires time consuming layout creation and application programming (facebook). SEO Prodigy saves you time by allowing our specialists to create a custom profile specific to your business need.

2. Network Expansion

Any successful online campaign requires time and effort to effectively network and build. This includes adding your profile to related groups in your industry and adding friends to your network. Although simple, this can become a rather tedious process especially if you are busy enough as it is running your own internal business operations. Our social marketing team will save you hours of work by adding friends/connections and promoting your business profile on related groups/networks.

3. Communication

A successful online network will inevitably be contacted with messages, comments and posts asking questions about your company, product or service. To save time our social marketing team will be able to answer simple inquiries (e.g. what are your hours of operation) and inform you of major questions (e.g. A customer inquiring about a purchase order). We are your online public relations staff!

Social Media Networks are constantly evolving to provide their members with new applications (such as a business card or contest). SEO Prodigy can make sure your network is abreast with the new applications to make sure your company has an edge.

5. Press Releases and Postings

Is there something that you could improve about your product and/or service? You can get valuable feedback using social networking websites. Say you launch a new product and customer ask if you have an "bundle deals" available. With a social media network you can immediately inform a community of existing and/or potential customers of your new product or service. This can bring quick visibility and awareness to your new product or service. Our Social Marketing team can facilitate these press releases and updates immediately on your company's behalf.

So are you ready to start your online Public Relations campaign? Contact us today for a free quote.