Product Description
The social Web has leveled the Internet playing field. You, your business, and your book are no longer at the mercy of the large search engines as more and more consumers and businesses are turning to the social Web for help making buying decisions. But, the good news is optimizing your presence in the social Web is not as difficult as you may think!
A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization is a straightforward, easy-to-follow strategy that will lead you through the social media and Web 2.0 optimization process and help you to make your mark in the social Web.
Many of the tactics outlined in this 60 page guide can be implemented right out of the box and with little knowledge of programming or HTML. It really is a no-nonsense approach that you can easily tackle to establish a strong presence in this new Internet arena for you and your book or business.
Topics covered include (with links to examples and resources):
Creating an optimized Web site
Starting a blog or podcast
Optimizing your blog or RSS feed
Social Bookmarking sites like Technorati and del.icio.us
Sharing on sites like Digg and Propeller
Sharing media sites like Flickr and YouTube
Using Social Networking sites like Facebook and MySpace
Creating Social Media Newsrooms and Releases
Using widgets and badges
About the Author
Deltina Hay is founder of Web 2.0 development firm, Social Media Power, and Dalton Publishing. She has been programming and doing Web development for 25 years. Her love of media and publishing, coupled with her passion for open source programming led her to social media and Web 2.0 consulting. Her graduate education includes computer science, applied mathematics, and psychology.