Omniture has launched a new tool to measure the success of Facebook Applications. This tool would be a part of Omnitures popular analytics solution Site Catalyst.
Facebook has become really big in the online marketing space and more and more companies are establishing their presence through Facebook Applications. Application (commonly abbreviated as "app") Measurement for Facebook would allow these brands to find information about their app in respect to how many members they have, which are the most popular parts od the app, video sharing, friends invitation and similar figures that are critical to understand the success for the Facebook app.
While SEO and SEM has always shows measurable results, the relatively young phenomena of social media has always been notoriously difficult to measure. App Measurement for Facebook is sure to be a blessing for thousands of marketers who are trying to capitalize on huge potential of 200 million active Facebook users.
With App Measurement for Facebook, SiteCatalyst users can measure the popularity and success of Facebook applications using the analytics, segmentation, and reporting capabilities that the product already boasts.
The users can access a number of Facebook application reports from the Dashboard. Brands and marketers can actually segment their users by the number of friends they have, and view the social activities — invites, shares, fans, comments, and login frequency — performed by each user segment.
This tool is available for Omniture's Site Catalyst customer and is a part of their online marketing suite.