Product Description

This innovative text provides future developers and designers information on how to think about creating a successful Web Site. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing.

About the Author

Jason I. Miletsky is CEO and executive creative director at PFS Marketwyse, a leading advertising, marketing, and communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, and The Michael C. Fina Company. He has authored eight books, including Perspectives on Marketing and Principles of Internet Marketing. Miletsky has been a featured speaker for the Institute of International Research (IIR), National Association of Broadcasters (NAB), Strategic Research Institute (SRI), New Jersey Institute of Technology (NJIT), Pratt, and others.