Product Description

A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are US college students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook userbase as well. However, most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers - most of which are viral. My goal here is to provide an introduction to what's possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists. The Facebook Marketing Bible contains three detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, and Tools for Application Developers. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Find more: www.insidefacebook.com