Product Description

Facebook is one of the hottest websites in today's world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.

This book will help you come up with your own action strategy to get value out of Facebook. It will help you understand the possibilities with Facebook to figure out you can do to optimize the use of this tool.

The intended audience includes professionals interested in their careers, marketers, business owners, and anyone involved in promoting a cause (personal or business) through new, hot technologies.

Contains a foreword by Lee Lorenzen and an afterword by Robert Scoble

About the Author
Jason Alba is the career management evangelist. After getting laid off in January 2006, having great credentials and in a job-seeker's market, Jason could hardly get a job interview. He decided to step back and figure out the job search process and understand all of the available resources. Within a few months he designed JibberJobber.com, which helps professionals manage career and job search activities the same way a salesman manages prospects and customer data.

Jesse Stay has been programming on various platforms since he was 10 years old. In May of 2007 Jesse decided to combine those skills with the entrepreneur inside of him to develop applications on Facebook as the Facebook Developer Platform launched.Jesse now runs his own Social Media consulting and development business called SocialOptimize.com, and has helped applications from those clients he consults for to become some of the top applications on Facebook. Some of Jesse's clients range from those in the fortune 500 to very small startups, showing that businesses, from large to small, can benefit by having a presence on Facebook.