Twitter is probably the most successful micro blogging platforms and has now become a way of communication for the early adopters and technology enthusiasts. While it has managed to have an annual growth rate of more than 700% and continues to grow this popular platform did not have a revenue model.Till date the service was supported by USD 22 million of venture capital.
Recently in an interview with The Times, BizStone, one of the co-founders of Twitter declared that Twitter plans to integrate search functionality on the home page for about 1% of the users and depending on the feedback this would be rolled out across the platform. To quote BizStone, "Search integration is a way of introducing relevancy to people. This is not just about 'What are you doing?' but about what everyone else is doing. Twitter is about finding out what is going on out there right now in real time. This is a powerful new way of repositioning the product."
The founders of Twitter has been thinking about a business model around it for long and now the search functionality seems to be the key around which they will build the business. While a few companies like Dell, Comcast, JetBlue have been monitoring Twitter for any discussion related to their company or products and also to communicate with their customers, there has been no official service from Twitter. Mr Stone said that tracking keywords for companies, giving companies an official presence on the site and helping them to introduce themselves to customers were all possible revenue generators.