Product Description

In What Marketing Executives Need to Know About Social Networking, Reed Seminars examines what the best marketing opportunities are in social networking, what should be avoided and what aspects of social networking you should incorporate into your overall marketing strategy right now. Take the 80-minutes to view this seminar to update your knowledge on social networking and make sure your company is capitalizing on the right opportunities, as the landscape has changed significantly even in the last month.

Upon ordering, Reed Seminars will send you a CD with the seminar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration, jpeg images of the slides (for watching on your mobile media device), and a blank PowerPoint with questions for you to fill in on updating your social networking strategy.

The seminar is led by Steve Cone (CMO of Epsilon) and Diane Duhaime (Partner at Jorden Burt LLP specializing in the legal aspects of social marketing) and focuses on:

-Updating your company s social networking marketing strategy based on recent studies, trends and news

-The best marketing opportunities in social networking right now, ones to avoid and how to make sure your company is taking advantage of the right ones

-Analyzing the current marketing opportunities and best strategies on Twitter, Facebook and other leading social networking sites

-Understanding what your company can and can not do when marketing on social networking sites

-Case studies of other companies that have had success and failures with social networking marketing and important lessons learned

-Understanding the future of social networking and what it means for your current and future marketing plans (and budget)

-The seminar also includes an additional PowerPoint that has questions already filled in to help you update your social networking strategy (that you can customize and distribute to your team or management)