Posts Tagged ‘Social Media Marketing’

Good article about social media marketing

Monday, October 25th, 2010

Came across this article today that offer some valuable insight into the amorphous issue of marketing via social media.

Basically there are seven tips to staying on top of social media. Here are the summation of the 7 points:

1) Look for more content to be produced by “others”. This means look for the rise of the "professional" content creators masking as citizen journalists. There will be more fake reviews and articles to help maintain a company's reputation.

2) There will be more niches in social media.

3) Mobile you must. Mobile marketing will be THE social platform.

4) Social data will impact your future business engagements.

5) Engagement strategies will be different on every channel because of the data returned from #4.

6) Do damage control AHEAD of time. Mitigating loss of control in social media will continue to be underserved and undervalued.

7) Search will still rule, but social search will drive future customer engagement.

Here is a link to the full article http://www.onlinemarketingconnect.com/frame/index.php?url=http://directmarketingobservations.com/2010/10/15/7-tips-for-staying-on-top-of-the-social-wave/

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Social Media for Business to Business

Wednesday, September 2nd, 2009

SEO prodigy recent came across an excellent article title "5 Social Media Marketing Best Practices for B2B" from the respected Inside Techology Marketing publication.   We echo many of the strategies and approaches to social media marketing that is explained in this white paper.

http://www.btobonline.com/assets/pdf/CT6644283.PDF?title=5+Social+Media+Marketing+Best+Practices+for+B2B

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A Step by Step Guide to Social Media Marketing and Web 2.0 Optimization (Kindle Edition)

Thursday, June 11th, 2009

A Step by Step Guide to Social Media Marketing and Web 2.0 Optimization

Product Description

The social Web has leveled the Internet playing field. You, your business, and your book are no longer at the mercy of the large search engines as more and more consumers and businesses are turning to the social Web for help making buying decisions. But, the good news is optimizing your presence in the social Web is not as difficult as you may think!

A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization is a straightforward, easy-to-follow strategy that will lead you through the social media and Web 2.0 optimization process and help you to make your mark in the social Web.

Many of the tactics outlined in this 60 page guide can be implemented right out of the box and with little knowledge of programming or HTML. It really is a no-nonsense approach that you can easily tackle to establish a strong presence in this new Internet arena for you and your book or business.

Topics covered include (with links to examples and resources):
Creating an optimized Web site
Starting a blog or podcast
Optimizing your blog or RSS feed
Social Bookmarking sites like Technorati and del.icio.us
Sharing on sites like Digg and Propeller
Sharing media sites like Flickr and YouTube
Using Social Networking sites like Facebook and MySpace
Creating Social Media Newsrooms and Releases
Using widgets and badges



About the Author

Deltina Hay is founder of Web 2.0 development firm, Social Media Power, and Dalton Publishing. She has been programming and doing Web development for 25 years. Her love of media and publishing, coupled with her passion for open source programming led her to social media and Web 2.0 consulting. Her graduate education includes computer science, applied mathematics, and psychology.


Buy A Step by Step Guide to Social Media Marketing and Web 2.0 Optimization (Kindle Edition) at Amazon

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Twitter Search to Come Soon

Saturday, January 24th, 2009

Twitter is probably the most successful micro blogging platforms and has now become a way of communication for the early adopters and technology enthusiasts. While it has managed to have an annual growth rate of more than 700% and continues to grow this popular platform did not have a revenue model.Till date the service was supported by USD 22 million of venture capital.

Recently in an interview with The Times, BizStone, one of the co-founders of Twitter declared that Twitter plans to integrate search functionality on the home page for about 1% of the users and depending on the feedback this would be rolled out across the platform. To quote BizStone, "Search integration is a way of introducing relevancy to people. This is not just about 'What are you doing?' but about what everyone else is doing. Twitter is about finding out what is going on out there right now in real time. This is a powerful new way of repositioning the product."

The founders of Twitter has been thinking about a business model around it for long and now the search functionality seems to be the key around which they will build the business. While a few companies like Dell, Comcast, JetBlue have been monitoring Twitter for any discussion related to their company or products and also to communicate with their customers, there has been no official service from Twitter. Mr Stone said that tracking keywords for companies, giving companies an official presence on the site and helping them to introduce themselves to customers were all possible revenue generators.

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Posted in Social Media Marketing | 2 Comments »