What is Bing? Possible Google Killer?

Lately you probably been hearing alot about the new "Bing". I really like how microsoft has been marketing this search engine. Check out this commercial they have been airing

Bing Search Engine

I really like how Microsoft has been marketing this new search engine. The microsoft branding department managed to come up with tacky, catchy phrase: ring ring....it's Bing!

So what is Bing (orginally called "Kumo)? It is a rebranded microsoft live search engine that provides decision based results. So here is an example for a search done for "New York City Hotels"

Notice how the search results include a left hand column read "RELATED SEARCHES" and "SEARCH HISTORY". There are also options for video/shopping results at the top.

Microsofts objective is to provide better interaction provide more relevant results that are in line with a user's "decision". So are you looking for a hotel in general manhattan or times square?

Aesthetically Bing is prettier than Google too. They were able to accomplish this without having to take away from the simplicity that most searchers prefer (and what made Google famous).

So will Bing overtake Google? Very unlikely, but not impossible. At the time Bing appears to serve as a bona fide alternative for internet searches. We only wonder why they didn't use an exclamation point i.e. Bing! to accentuate a poignancy that made Yahoo! famous years ago.